Monday, March 20, 2017

Matchbook Dining/Sweets by Chloe

By Chloe is the hottest vegan restaurant in NYC that has also expanded to Boston and Los Angeles. When I think of vegan, I think of uber healthy food that tastes like cardboard. That is not the case here. The food that I have eaten By Chloe tastes like straight up vegan McDonals. That is a good thing. It is not a vegan restaurant for healthy people, it is a vegan restaurant for people who want to eat tasty food that just happens to be vegan. If I took LK here (who is a huge meat eater), I would probably not tell him that it is vegan and he would be none the wiser.

The West Village location also has an adorable vegan bakery next store. During lunch one day at work, one of my fellow Matchbook League ladies and I decided to pop over there to try something. We knew they had matchbooks and we were hoping that the baked goods were as tasty (albeit unhealthy) as the food.

Since my friend doesn't like chocolate desserts (HUH?!), and we wanted to split something, we asked what was the most popular non-chocolate cupcake. The lady there said lemon raspberry, and started raving abut it.

We left the store and walked backed to work to sample our dessert. I took one bite and was disgusted. It was the most crumbly and dry thing ever! I don't know how ingredients work together chemically, but I can tell you that butter is a NECESSITY in order to make a cupcake moist and soft inside.

Sorry By Chloe, I think you are better off sticking to your vegan McDonalds!

Matchbook verdict: Adorable! Love the combination of fonts. The pink and white reminds me of a candy striper from the 1940s.

-GK

 

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